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Hoboken Launches Reverse911 Notification System




Hoboken, NJ - Thursday, January 5th, 2012


Residents Asked To Sign Up To Receive Notices

The City of Hoboken has implemented the Swift911 system for notifying residents and businesses by phone, text, and email of important information and in cases of emergency including snow emergencies, evacuation notices, or flooding.

“When time is of the essence, this system will let us notify thousands of residents and businesses in a matter of minutes,” said Mayor Dawn Zimmer.

The system currently includes approximately 10,000 listed residential and business phone numbers in the City of Hoboken. It is important for residents and businesses who wish to receive notifications to provide contact information such as unlisted, unpublished or mobile phone numbers, address and email address through the online form at www.hobokennj.org/emergency or by calling the Mayor’s office at 201-420-2018. The system also employs a Do Not Call component for those who do not wish to receive alerts.

In addition to an email address and text messaging address, residents may add up to four telephone numbers which will be called sequentially until a number is reached. The more contact information is provided, the more likely it is that residents can be contacted in case of an emergency. Residents are especially urged to provide mobile phone information since they may not be home or in some cases a land line or answering machine may not work during an emergency situation. In addition, the system permits the City to target messages based on geographic location, so it is important for residents to provide an accurate physical address as well.


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