Public Meeting to be Held for First Street Streetscape Improvements, City-Wide Wayfinding & Branding Project

Hoboken, NJ - Friday, January 16th, 2015

Members of the Hoboken community are invited to a public meeting for the First Street Streetscape Revitalization, City-Wide Wayfinding and Branding project. The meeting will take place on Thursday, January 22, 2015 at 7pm in the Multi Service Center (124 Grand St) Community Room.

Streetscape revitalization for First Street will span 12 blocks from Paterson Avenue to Bloomfield Street and will include rain gardens, curb extensions, new benches, bike parking, trash and recycling receptacles, ADA accessible curb ramps, shade trees, and banners. In order to implement the design, construction, and installation of a cohesive city-wide wayfinding system, a comprehensive brand identity will be created for the City. This branding will speak to the identity of Hoboken as a distinct and unique community and help to build excitement around its history and culture as a business, residential, and tourism destination.

The brand standards established through this project – including a logo, tagline, specified font families, and color palettes – will broaden the recognizability of the city while becoming symbolic of what makes Hoboken stand out from other cities in the New York Metro area. Upon the completion of the brand exploration portion of this project, Hoboken’s new comprehensive brand identity will be applied to wayfinding materials such as gateway signage, banners, touch-screen kiosks, murals, mosaics, and other innovative approaches to convey location and direction throughout Hoboken.

The City of Hoboken hired T&M Associates and its sub-consultant M studio for the project, which is being funded by approximately $880,000 in federal Community Development Block Grant for Disaster Recovery funds from the New Jersey Economic Development Authority.

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